KEYWORD (Understand what your audience wants to find.)
Keyword analysis gives you detailed search data which can help you answer questions such as:
- What are people searching for?
- How many people are searching for it?
- In what format do they want that information?
The higher the volume of search for a given keyword or keyword phrase, the more work is typically required to get higher rankings. This is sometimes referred to as keyword complexity and often includes SERP features; for instance, if several SERP features (such as featured samples, information graph, carousels, etc.) clog up the result page of a keyword, the complexity may increase. Big brands often take on top 10 results for high-volume keywords, so if you're just starting out on the web and following the same keywords, the uphill ranking battle can take years.
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Typically, the higher the volume of searches, the greater the competition and effort required to achieve success in the organic ranking. Nonetheless, go too low and you risk not attracting searchers to your web. In certain cases, the use of highly common, lower search words for competition could be most beneficial. For SEO, we call such keywords long-tail.
You've discovered relevant search terms for your site and the related search volumes, so you can get even more strategic by looking at your competitors so finding out how searches could vary by season or venue.
- Prioritizing high-volume keywords that your rivals are not currently ranking for may be a smart idea. On the flip side, you might also see which keywords your competitors already rank for and prioritize those from your list. The former is great when you want to take advantage of the missed opportunities your competitors have, while the latter is an aggressive strategy that sets you up to compete for keywords for which your competitors are already doing well.
- Knowing the seasonal patterns can be helpful in setting a plan for material.
- Geo-specific research can contribute to making your content more relevant to your target public.
- Moz Keyword Explorer: Keyword Explorer is a part of the entire analytics platform for Moz Pro SEO. Boost the ROI with strategic insight and actionable feedback of the marketing plan.
- Google trends : Google Trends is a website run by Google that analyzes the popularity of top search queries across various regions and languages in Google Search. The website uses graphs to measure the search volume over time of the different queries.
- AnswerThePublic : Response the public is a clever user analysis tool that incorporates Bing and Google's suggested searches and visualizes them in what can be called a search cloud.
- SpyFu Keyword Research Tool
- Buzzsumo