Google searches and pumps up billions of replies every day. Google Trends is a free tool which demonstrates at a time which topics are trending around the world. If you want to boost the Google rankings and bring traffic to your website, it is a key tool.
Google started Google Trends in 2006 for the first time. Google Trends was launched in May 2018 for the most recent edition. This web-based search tool analyses search data samples to measure the interest of users in different topics and then presents them as graphs.
The best thing is that this tool is readily available for all, so you don't have to create a Google Analytics or Google Search Console-like account. It helps us to go much wider in our research than conventional SEO tools ever could with its ability to segment patterns by geography, product type, content subject and date.
Keyword Research
This is the first step towards the optimization of the search engine, and every digital marketing company agree that it is easy to boost traffic on the website by using the correct keywords.
A list of the top 20 keywords / trending articles of the day will be displayed by Regular Search patterns. In order to find those that are important to you, skim through these reports.
By entering a particular search term in the search box on the homepage, you can perform free keyword research on Google Trends.
A great tool for finding a skyrocketing niche is Google Trends. You'll want to make sure you change your range from "Past 12 months" to "2004-present" if you look for a new niche. Doing this lets you see clearly whether the search volume is growing or decreasing. But in one clear-cut shot, it also allows you to see seasonal trends.
If you note that certain keywords have begun to carry less traffic, chances are their glory days will come to an end. To see if your keywords really are losing public attention, review the popularity graph. If so, you will have to search for new possibilities for keywords.
scroll down to the “Related queries” table:
Competitor Analysis
Simply enter your keyword in the "Explore Topics" bar to start using Google Trends, and then you get to access all the trend data on what you are looking for. You have the option to add up to four more keywords to search after entering, which helps you compare various trends.
Year In Search
On search patterns, Google publishes reports every year. These are always nice to take a look at. Browsing the previous "Year in Search" reports to see all the oddball fads that were popular way back when, is a lot of fun.
location
Just below the Interest over time graph, you can find the Interest by subregion segment. Here you can check which regions of the country show more interest in the subject. To narrow down the location and further see which cities within the state / region the searches come from, you can click on each subregion mentioned in the table.
